The meaning behind eArete!

Throughout the last couple of years, we’ve had a lot of people ask us why we are called eArete, how do you say it and what does it mean? Therefore we saw it necessary to explain the meaning behind our name. So here goes…

The name eArete is actually focused around the word 'Arete'. We added the 'e' to denote online connotations, similarly to 'elearning' and 'ecommerce'. In laymen terms, Arete in its basic sense, means “excellence of any kind”. In some contexts, Arete is explicitly linked with human knowledge, where the expressions "virtue is knowledge" and "Arete is knowledge" are used interchangeably.

Pronounced: [ah-reh-tey] / Arete (Greek: ἀρετή)

Noun. The aggregate of qualities, as valor and virtue, making up good character.

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Origin of arete < Greek aret

If we are to delve deeper into the meaning of Arete, it explains much more. In its earliest appearance in Greece, this notion of excellence was ultimately bound up with the concept of the fulfillment of purpose or function: the act of living up to one's full potential. The highest human potential is knowledge and all other human abilities are derived from this central capacity. If Arete is knowledge and study, the highest human knowledge is knowledge about knowledge itself; in this light, the theoretical study of human knowledge, which Aristotle called "contemplation," is the highest human ability and happiness.

We believe we are a one of a kind business, benefiting our clients to our full potential.

Contact us via Twitter @earete, or call us on +44 (0) 845 5570 196 for more information.

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